HANDS
SENIOR ACCOUNT MANAGER · CAMPAIGN PLANNING
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Bridgestone Hands began with a simple but startling fact: the equivalent of one handprint of tread is all that connects each of your tyres to the road.
Creatively, we wanted to bring this insight to life in a way that was engaging, not alarming. The result was a beautifully restrained ad, unique within category.
From being among the most watched ads on TV for 2014 to now screening in ten countries across the globe, Hands’ universal safety message has changed the way people feel about tyres. This led to the more recent ‘Hands 2’ TVC launch in 2017, an evolution of the insight.
laura prior. 
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